When looking at The Pink Coaches content, Claudine likes to keep it real often posting in the moment as she is helping her community, being inspired by something on one of her adventures. or speaking at events and conferences. This type of content I noticed a spike in engagement from her community and thought we should create more of this. That’s when the idea of “Weekly Wisdom” came to mind, because when Claudine speaks people want to listen.

Carrying the authentic essence of raw video footage already posted by The Pink Coach, “Weekly Wisdom” would become a predictable series her audience could follow, look forward to and be enriched by. Its those key ingredients that made the series it a hit amongst The Pink coaches content. The results:

• 10x more engagement on weekly wisdom videos

• Doubled avg views and reach of non following accounts on the series videos

• Enabled clients to get involved and promote their brands too building a community

Along with adding content, I always did a revamp for the visual Identity of the brand to capture more of Claudine’s personality into it. Claudine loves to travel and nostalgia looking back at how things have changed since starting her business journey; so, client testimonials became post cards and throwback Thursdays became polaroid's.